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Identity resolution – the technological know-how of connecting the growing volume of patron identifiers to 1 man or woman as they have interaction throughout channels and gadgets – has turn out to be essential to advertising and marketing achievement and essential for compliance with statistics privateness laws.
MarTech’s state-of-the-art booklet of the “Identity Resolution Platforms: A Marketer’s Guide” examines the marketplace for identification decision systems and the concerns involved in implementation. The fifty four-page report opinions the growing marketplace for identification resolution systems, plus the ultra-modern tendencies, opportunities and demanding situations.
In this document you’ll research:
Who the leading players are in identification resolution platforms.
What you need to look for in a identity resolution solution.
What developments are riding the adoption of identity resolution structures.
About the capabilities identity resolution systems provide.
Also blanketed inside the file are profiles of 12 identification decision platform carriers, pricing statistics, competencies comparisons and endorsed steps for comparing and shopping.
Vendors profiled on this file:
Acxiom
Adstra
Amperity
FullContact
Intent IQ
LiveRamp
Merkle
Stirista
TransUnion
Treasure Data
Verisk
Zeta Global